“Empiric has a handle on everything that’s going on in the account at any one time. Plus, their level of knowledge when it comes to the platform is tremendous and has really helped us.”
What We Do
We build and manage paid media programs designed to drive measurable business growth not just clicks, impressions, and surface-level metrics.
With more than a decade of performance marketing experience, we’ve managed millions of dollars in advertising spend across Google, Meta, LinkedIn, and other paid channels for companies ranging from high-growth startups to established enterprise brands.
Our approach combines:
Senior-level strategy and execution: Your campaigns are managed by experienced paid media experts, not handed off to junior account managers.
Full-funnel performance optimization: We optimize beyond leads and CPL, connecting paid media performance to qualified opportunities, pipeline, revenue, and real business outcomes.
Custom strategy, not playbooks: Every account, market, and growth stage is different. Your strategy is built around your business, your data, and your goals.
Continuous experimentation and optimization: From campaign structure and bidding to creative, targeting, and conversion data, we constantly look for opportunities to improve performance.
Clear, transparent reporting: You’ll always understand where your budget is going, what’s working, what isn’t, and what we’re doing next.
No bloated teams. No black-box reporting. No optimizing for vanity metrics.
Just experienced paid media strategy built around one thing: turning advertising investment into business growth.
About Empiric
Empiric is a digital marketing agency founded by paid acquisition expert Brett McHale.
Empiric Marketing was created so that businesses no longer had to rely on commoditized agencies to hit their customer acquisition goals. Instead, we look to provide a one-on-one expert-driven client experience with substantial return on investment. Our goal is to become a valuable extension of your marketing team.